Google solves for x

Today Google launched a new conference, who’s stated goal is where the “curious can go to hear and discuss radical technology ideas for solving global problems”. If you watch the video, it is about finding a huge problem – one that affects the world – and then reframing the problem as  a challenge. A challenge which can be addressed rather than accepted, through technology and radical ideas, and I would presume, collaborative efforts.
Techcrunch compared it to TED, which I can understand, however I would argue that this conference is more focused on ‘doing’ rather than ‘contemplating and observing’. This is about finding solutions to complex problems, which involves the ‘heavy lifting’. I must say, Google has me intrigued.

Video below

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