There is a great message in this recent recent post by Roger Ehrenberg in that it is challenging for an entrepreneur to be part of the minority. Conformity is easy, it is understandable to others, it is what everyone celebrates (think iPhone). It is much harder to do something that is different because most people are inherently pattern thinkers. In other words “tell me who you are like” is a basic human pattern matching process. Therefore an entrepreneur with a novel vision is at a disadvantage to be heard. Props to Roger for having the guts to invest in “novel” – it takes more effort and time to understand a novel idea.