Interbrand 2010 Best Global Top 100 List

The Interbrand Global brand ranking came out today, available here. I briefly scanned the report and here are a few highlights:

  • China doesn’t have a single brand on the list.
  • Ferrari, a comparatively small volume company, is at #91.  Ahead of the very high volume and ubiquitous coffee retailer Starbucks at #97. This speaks volumes about how Ferrari is staying true to its heritage of craftsmanship and performance. From personal experience I find that the Starbucks experience is not as consistent as it should be.
  • Apple, to my surprise, is only at #17. That said, it appears to have made the largest move up the list in the past year – even with antennagate.
  • 6 of the top 10 global brands are technology companies.

Check out the rest for yourself here (PDF).

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