About a week ago Google blogged about its plan to monetize their Google Maps offering. As a consumer I am happy to identify locations of interest via a company’s brand especially since recognizing a logo on a phone is much easier than reading text.
From a business view, I am impressed at how Google is sticking with their strategy of free to the user, but pay to the corporation. Thus securing plenty of users and as a result, plenty of paying corporate brands (a similar business model to their search approach). Going forward I believe this has the ability to become a solid – yet secondary to search – revenue stream.